Product Strategy

Strategy leads the way

Doing what's common is never a practice at Touchcore. We develop custom software, mobile and web applications by analysing a wealth of research, defining business and audience goals, establishing a clear vision and identifying success metrics. This makes our digital product strategy an intricate story - one that begins and ends with discovery.

"Product strategy is about converting energy into directed action."

How we do it


Understanding and assessing the factors that influence project success helps guarantee we hit our target. Touchcore undertakes hands-on, rigorous analysis of user needs and mindsets as well as other factors such as markets, competition, or operations to factors such as markets, competition, or operations to build an essential platform for advancement.

Data Analysis

Touchcore studies data from your existing apps, sites and customer, operational, or financial centers and tests our strategy against this information.

The Human Factor

We understand that making the user the point of the product strategy is ideal in creating the perfect software. Touchcore develops user personas and detailed journey maps for each key audience segment, working from the start to inform intuitive, interactive experiences.


We give a name to your requirements — business, user, and functional — and then bring those goals within our control. An insightful, articulated strategic vision orients the team and keeps disciplines aligned from start to finish.

Other services

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Our goal then and now is to help clients streamline their processes in order to meet their challenges.


  • 14b Wole Ariyo St.
  • Lekki Phase 1 - Lagos